Raghavan, Srinivasa NR (2005) Data mining in e-commerce: A survey. In: Sadhana, 30 (2 & 3). pp. 275-289.
Data mining has matured as a field of basic and applied research in computer science in general and e-commerce in particular. In this paper, we survey some of the recent approaches and architectures where data mining has been applied in the fields of e-commerce and e-business. Our intent is not to survey the plethora of algorithms in data mining; instead, our current focus being e-commerce, we limit our discussion to data mining in the context of e-commerce. We also mention a few directions for further work in this domain, based on the survey.
|Item Type:||Journal Article|
|Additional Information:||Copyright for this article belongs to Indian Academy of Sciences.|
|Keywords:||Data mining;e-commerce;web mining|
|Department/Centre:||Division of Information Sciences > Management Studies|
|Date Deposited:||24 Aug 2005|
|Last Modified:||19 Sep 2010 04:19|
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