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Data mining in e-commerce: A survey

Raghavan, Srinivasa NR (2005) Data mining in e-commerce: A survey. In: Sadhana, 30 (2 & 3). pp. 275-289.

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Abstract

Data mining has matured as a field of basic and applied research in computer science in general and e-commerce in particular. In this paper, we survey some of the recent approaches and architectures where data mining has been applied in the fields of e-commerce and e-business. Our intent is not to survey the plethora of algorithms in data mining; instead, our current focus being e-commerce, we limit our discussion to data mining in the context of e-commerce. We also mention a few directions for further work in this domain, based on the survey.

Item Type: Journal Article
Additional Information: Copyright for this article belongs to Indian Academy of Sciences.
Keywords: Data mining;e-commerce;web mining
Department/Centre: Division of Information Sciences > Management Studies
Date Deposited: 24 Aug 2005
Last Modified: 19 Sep 2010 04:19
URI: http://eprints.iisc.ernet.in/id/eprint/3553

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