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Consumerist Predators"? Emerging lifestyles between McDonaldization and sustainability perspectives: the case of highly qualified employees (HQEs) in India

Lange, Hellmuth and Meier, Lars (2007) Consumerist Predators"? Emerging lifestyles between McDonaldization and sustainability perspectives: the case of highly qualified employees (HQEs) in India. In: International Conference on Environmental Sociology at the Reimin University of China in Beijing, 29 June-July 1, 2007, South Asia.

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Official URL: http://gotthardt.ub.uni-koeln.de/admin/onteam/einz...

Abstract

In industrializing countries new groups of consumers with remarkable purchasing power are emerging. Representing a ?new middle class? they are seen as a carrier and promoter of a so-called ?western way of life? beyond the OECD countries. They are presented as having a consumerist predator lifestyle which stands in conflict with the requirements for a sustainable future. Furthermore, they are imputed a profound lack of a sense of responsibility towards society. However, such a ?civil society spirit? is a core prerequisite for coping with the challenge of changing existing lifestyles to insure a more sustainable future....

Item Type: Conference Paper
Keywords: Industrialisierung;Industrializing;Angestellter;Employee;Qualifikation;Qualificati
Department/Centre: Division of Information Sciences > Management Studies
Date Deposited: 02 Nov 2011 04:36
Last Modified: 02 Nov 2011 04:36
URI: http://eprints.iisc.ernet.in/id/eprint/41840

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