Lange, Hellmuth and Meier, Lars (2007) Consumerist Predators"? Emerging lifestyles between McDonaldization and sustainability perspectives: the case of highly qualified employees (HQEs) in India. In: International Conference on Environmental Sociology at the Reimin University of China in Beijing, 29 June-July 1, 2007, South Asia.Full text not available from this repository.
In industrializing countries new groups of consumers with remarkable purchasing power are emerging. Representing a ?new middle class? they are seen as a carrier and promoter of a so-called ?western way of life? beyond the OECD countries. They are presented as having a consumerist predator lifestyle which stands in conflict with the requirements for a sustainable future. Furthermore, they are imputed a profound lack of a sense of responsibility towards society. However, such a ?civil society spirit? is a core prerequisite for coping with the challenge of changing existing lifestyles to insure a more sustainable future....
|Item Type:||Conference Paper|
|Department/Centre:||Division of Information Sciences > Management Studies|
|Date Deposited:||02 Nov 2011 04:36|
|Last Modified:||02 Nov 2011 04:36|
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