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Multimedia presentation: an effective tool for publicizing information services

Renukaradhya, * and Thulasi, K (1998) Multimedia presentation: an effective tool for publicizing information services. In: Library Science with a Slant to Documentation and Information Studies, 35 (3). pp. 189-196.

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Abstract

Marketing of information services is a difficult job, because of its intangible nature. This drawback can be successfully overcome by an interactive multimedia presentation, where the user is allowed to interact or choose any sequence for viewing the information. The basic hardware requirements, some useful software and steps for creating a multimedia presentation are described in this paper, with a case study of multimedia presentation on NCSI.

Item Type: Journal Article
Department/Centre: Division of Information Sciences > National Centre for Science Information
Date Deposited: 09 Jan 2007
Last Modified: 27 Aug 2008 12:30
URI: http://eprints.iisc.ernet.in/id/eprint/9253

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